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Shifting Thinking


Creating Value: Chasing the 'Why' of Customer Jobs to Be Done

Customer ‘jobs’ help to frame what a customer is really trying to achieve or accomplish at a given time in a given set of circumstances. Finding the 'why' behind these customer Jobs to Be Done can help you to uncover important insights into the motivations that inform and drive customer behaviour.

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Tracy Hall
Published by: Tracy Hall on Apr 2, 2019 3:00:00 PM

5 Ways a Customer-First Strategy Can Help Improve Your Bottom Line

A customer-first strategy is specifically designed to revolve around your customers and position them at the very heart of your business, ensuring that their wants and needs are the central driving force that informs your decisions and that your resources are properly allocated to deliver the highest value.

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Tracy Hall
Published by: Tracy Hall on Feb 19, 2019 4:49:14 PM

6 Signs Your Strategy is Focussed on Products, Not Customers

There are a multitude of reasons why you should consider your customers first but it’s not always clear whether you are on track and moving in the right direction.

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Tracy Hall
Published by: Tracy Hall on Feb 8, 2019 4:14:11 PM

11 Common Misconceptions about Customer First Strategy

Have you started piecing together the puzzle of Customer First Strategy? Don’t fall for any of these 11 misconceptions about what Customer First Strategy involves.

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Katie Ryall
Published by: Katie Ryall on Jan 30, 2019 2:12:46 PM
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Summer reading for 2019

What do 88% of self-made millionaires have in common? According to a 5-year study, Tom Corley, author ofChange Your Habits, Change Your Life found 88% of wealthy self-made millionaires spend at least 30 minutes reading every day. 

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Katie Ryall
Published by: Katie Ryall on Dec 21, 2018 12:16:17 PM

Looking for new opportunities in the new year?

Make 2019 a year of change by seeking out new opportunities and new challenges. At Blue Ocean Marketing, we're always looking for stars, but right now there are three awesome opportunities, just listed. Do any of these positions sound like you?

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Jo Taute
Published by: Jo Taute on Dec 19, 2018 8:24:10 AM

Value Proposition Design through the Lens of Job to be Done

To design your value proposition, jobs to be done should be your starting piece in the game. It should inform the other pieces of the framework - customers pains and gains, and how your products and services solve those pains or provide those gains.

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Katie Ryall
Published by: Katie Ryall on Nov 7, 2018 11:21:33 AM

The art and science of strategy; building resultant force and aligning your organisation

Strategy is one of the most underestimated and over-complicated topics in business. This article shares my views on how rewarding theories and frameworks can be when applied in your own organisation.

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Roland Leemans
Published by: Roland Leemans on Nov 5, 2018 12:52:07 PM

Strategic partnerships; leveraging the power of many

In any given week, I talk to numerous businesses, particularly those in startup or growth mode, who struggle with finding the tactics to access and grow a customer base in line with strategy - and to do so cost-effectively. To extract profit from those tactics is often a bigger challenge.

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Jo Taute
Published by: Jo Taute on Nov 5, 2018 12:44:25 PM

Turning strategy into meaningful brand value

Brand without strategy risks amplifying the wrong message, to the wrong people. This insight poses an approach to aligning strategy and creative, to make sure you amplify the right strategic message through your brand and into communications

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Jo Taute
Published by: Jo Taute on Nov 5, 2018 12:15:55 PM

Good To Great

Shift Your Thinking

We believe that shifting thinking from products to customers can take any business from good to great. 

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