Blue Ocean Marketing Blog

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Value Proposition Design through the Lens of Job to be Done

To design your value proposition, jobs to be done should be your starting piece in the game. It should inform the other pieces of the framework - customers pains and gains, and how your products and services solve those pains or provide those gains.

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Katie Ryall
Published by: Katie Ryall on Nov 7, 2018 11:21:33 AM
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The art and science of strategy; building resultant force and aligning your organisation

Strategy is one of the most underestimated and over-complicated topics in business. This article shares my views on how rewarding theories and frameworks can be when applied in your own organisation.

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Roland Leemans
Published by: Roland Leemans on Nov 5, 2018 12:52:07 PM
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Strategic partnerships; leveraging the power of many

In any given week, I talk to numerous businesses, particularly those in startup or growth mode, who struggle with finding the tactics to access and grow a customer base in line with strategy - and to do so cost-effectively. To extract profit from those tactics is often a bigger challenge.

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Jo Taute
Published by: Jo Taute on Nov 5, 2018 12:44:25 PM
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Turning strategy into meaningful brand value

Brand without strategy risks amplifying the wrong message, to the wrong people. This insight poses an approach to aligning strategy and creative, to make sure you amplify the right strategic message through your brand and into communications

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Jo Taute
Published by: Jo Taute on Nov 5, 2018 12:15:55 PM
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Verticalising the sales funnel: aligning strategy and sales around the customer lifecycle

Building profitable, long-term customers is more than guesswork. Many businesses struggle to create long-lasting relationships at a sustainable cost. Often, inefficiencies created by a lack of understanding and forward planning can erode the profitability of long-term customers, even those with the highest lifetime value.

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Roland Leemans
Published by: Roland Leemans on Nov 5, 2018 12:08:10 PM
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Create uncontested space and stop competing on price; how to find your unique value elements

Do you spend a tremendous amount of time comparing your product with competitors’ products and less on developing your own value proposition? It is more rewarding to look inwards and evaluate if your value is clearly understood and communicated.

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Henrik Arlund
Published by: Henrik Arlund on Nov 5, 2018 11:52:20 AM

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