Blue Ocean Marketing Blog

Henrik Arlund

Henrik Arlund
Partner, COO - Henrik has implemented winning strategies and solutions for large hotel groups, associations, and destination management organisations.

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Create uncontested space and stop competing on price; how to find your unique value elements

Do you spend a tremendous amount of time comparing your product with competitors’ products and less on developing your own value proposition? It is more rewarding to look inwards and evaluate if your value is clearly understood and communicated.

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Henrik Arlund
Published by: Henrik Arlund on Nov 5, 2018 11:52:20 AM

Good To Great

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