Blue Ocean Marketing Blog

Katie Ryall

Katie Ryall
Katie sees the world through customer eyes, empathising and understanding their jobs-to-be-done and shaping value propositions around them. By distilling customer needs and aligning organisations around them, Katie has delivered transformational growth to numerous organisations.

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Value Proposition Design through the Lens of Job to be Done

To design your value proposition, jobs to be done should be your starting piece in the game. It should inform the other pieces of the framework - customers pains and gains, and how your products and services solve those pains or provide those gains.

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Katie Ryall
Published by: Katie Ryall on Nov 7, 2018 11:21:33 AM

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