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Shifting Thinking

Katie Ryall

Katie Ryall
Katie sees the world through customer eyes, empathising and understanding their jobs-to-be-done and shaping value propositions around them. By distilling customer needs and aligning organisations around them, Katie has delivered transformational growth to numerous organisations.

Recent Posts

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11 Common Misconceptions about Customer First Strategy

Have you started piecing together the puzzle of Customer First Strategy? Don’t fall for any of these 11 misconceptions about what Customer First Strategy involves.

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Katie Ryall
Published by: Katie Ryall on Jan 30, 2019 2:12:46 PM
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Summer reading for 2019

What do 88% of self-made millionaires have in common? According to a 5-year study, Tom Corley, author ofChange Your Habits, Change Your Life found 88% of wealthy self-made millionaires spend at least 30 minutes reading every day. 

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Katie Ryall
Published by: Katie Ryall on Dec 21, 2018 12:16:17 PM
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Value Proposition Design through the Lens of Job to be Done

To design your value proposition, jobs to be done should be your starting piece in the game. It should inform the other pieces of the framework - customers pains and gains, and how your products and services solve those pains or provide those gains.

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Katie Ryall
Published by: Katie Ryall on Nov 7, 2018 11:21:33 AM

Good To Great

Shift Your Thinking

We believe that shifting thinking from products to customers can take any business from good to great. 

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