Blue Ocean Marketing Blog

Roland Leemans

Roland Leemans
Roland has a passion for solutions - often finding them before problems arise. He sees organisations as a solution waiting to happen and, using his substantial financial background and over 20 years management consulting experience, he dives deep into the structure of the organisation to develop and implement a winning strategy.

Recent Posts

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The art and science of strategy; building resultant force and aligning your organisation

Strategy is one of the most underestimated and over-complicated topics in business. This article shares my views on how rewarding theories and frameworks can be when applied in your own organisation.

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Roland Leemans
Published by: Roland Leemans on Nov 5, 2018 12:52:07 PM
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Verticalising the sales funnel: aligning strategy and sales around the customer lifecycle

Building profitable, long-term customers is more than guesswork. Many businesses struggle to create long-lasting relationships at a sustainable cost. Often, inefficiencies created by a lack of understanding and forward planning can erode the profitability of long-term customers, even those with the highest lifetime value.

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Roland Leemans
Published by: Roland Leemans on Nov 5, 2018 12:08:10 PM

Good To Great

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