Blue Ocean Marketing Blog


Value Proposition Design through the Lens of Job to be Done

To design your value proposition, jobs to be done should be your starting piece in the game. It should inform the other pieces of the framework - customers pains and gains, and how your products and services solve those pains or provide those gains.

Read More
Katie Ryall
Published by: Katie Ryall on Nov 7, 2018 11:21:33 AM

Good To Great

Shift Your Thinking

We believe that shifting thinking from products to customers can take any business from good to great. 

Subscribe to the Blue Ocean Marketing blog for actionable insights on:

  • Customer-first strategy
  • Strategic marketing & value proposition design
  • Business transformation

Recent Posts

Notify Me