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Shifting Thinking

Chasing-Why

Creating Value: Chasing the 'Why' of Customer Jobs to Be Done

Customer ‘jobs’ help to frame what a customer is really trying to achieve or accomplish at a given time in a given set of circumstances. Finding the 'why' behind these customer Jobs to Be Done can help you to uncover important insights into the motivations that inform and drive customer behaviour.

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Tracy Hall
Published by: Tracy Hall on Apr 2, 2019 3:00:00 PM
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5 Ways a Customer-First Strategy Can Help Improve Your Bottom Line

A customer-first strategy is specifically designed to revolve around your customers and position them at the very heart of your business, ensuring that their wants and needs are the central driving force that informs your decisions and that your resources are properly allocated to deliver the highest value.

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Tracy Hall
Published by: Tracy Hall on Feb 19, 2019 4:49:14 PM
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6 Signs Your Strategy is Focussed on Products, Not Customers

There are a multitude of reasons why you should consider your customers first but it’s not always clear whether you are on track and moving in the right direction.

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Tracy Hall
Published by: Tracy Hall on Feb 8, 2019 4:14:11 PM
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Value Proposition Design through the Lens of Job to be Done

To design your value proposition, jobs to be done should be your starting piece in the game. It should inform the other pieces of the framework - customers pains and gains, and how your products and services solve those pains or provide those gains.

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Katie Ryall
Published by: Katie Ryall on Nov 7, 2018 11:21:33 AM

Good To Great

Shift Your Thinking

We believe that shifting thinking from products to customers can take any business from good to great. 

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