Blue Ocean Marketing Blog

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Value Proposition Design through the Lens of Job to be Done

To design your value proposition, jobs to be done should be your starting piece in the game. It should inform the other pieces of the framework - customers pains and gains, and how your products and services solve those pains or provide those gains.

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Katie Ryall
Published by: Katie Ryall on Nov 7, 2018 11:21:33 AM

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