Blue Ocean Marketing Blog

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Identifying and communicating value

How an established business with a strong internal sense of self revitalised their marketing and communications to communicate their value to the market

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Henrik Arlund
Published by: Henrik Arlund on Nov 16, 2018 11:35:53 AM
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Aligning strategy, people and action

Shifting thinking for transformational performance; creating resultant force for Jet Park

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Roland Leemans
Published by: Roland Leemans on Nov 16, 2018 11:30:13 AM
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Leveraging the collective power of many

How a strategic partnership delivered a 10-fold increase in audience for a golf course, lodge and estate in New Zealand

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Jo Taute
Published by: Jo Taute on Nov 16, 2018 10:58:06 AM
4 TIME Unlimited Tours - Auckland Tours

When a leap of faith lands in international accolades

How a small - but mighty - Auckland tour company took a leap of faith with their strategic marketing partners to change the face of their business and found themselves recognised on the world stage.

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Jo Taute
Published by: Jo Taute on Nov 15, 2018 11:51:51 AM

Good To Great

Shift Your Thinking

We believe that shifting thinking from products to customers can take any business from good to great. 

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